Employee Journey Matrix

Attraction
Recruitment
Onboarding
Growth
Retention
Offboarding
Startup

Scaleup

Growth

Maturity

Startup×Attraction

Contributors

  • Founders
  • CTO
  • Lead Engineer

Responsibilities

  • Create appealing culture
  • Emphasize mission
  • Use personal networks

Artifacts

  • Pitch deck
  • Company blog
  • Tech stack description

KPIs

  • Number of inbound applications
  • Referrals
  • Social media engagement